Choosing the right leaflet material

What material is used for leaflets? The paper you select for your flyers and leaflets is not just a practical choice for your marketing materials. It also reflects your brand’s quality, values, and identity. This choice can greatly impact how potential customers perceive your business, making it a crucial element in your overall branding strategy. Different types of paper can communicate various aspects of your brand.

Communicating Sustainability with Eco-Friendly Papers

In today’s environmentally conscious market, showing a commitment to sustainability can set your brand apart. Choosing eco-friendly papers, such as our Chlorine-Free Recycled Paper or Recycled Paper, sends a powerful message about your values.

• Chlorine-Free Recycled Paper: This paper is made from 100% recycled materials, making it eco-friendly and showcasing your brand’s commitment to reducing its carbon footprint. The off-white colour and subtle texture of this paper add a unique, natural touch to your flyers, indicating that your brand prioritizes environmental responsibility.
• Recycled Paper: With visible fibres and speckles, this paper provides a rustic, authentic look that appeals to eco-conscious consumers. By using recycled materials, you communicate a commitment to sustainability, which can enhance your brand’s image and attract customers who value green practices.
• Natural-Look Recycled Paper: Made from 15% recycled paper pulp, this paper offers a natural, earthy appearance. Its brown colour and unique texture are perfect for brands emphasising their organic, eco-friendly ethos.

350gsm Chlorine Free (off white)

300gsm recycled Natural Colour

283gsm Kraft Paper (natural brown)

Conveying Luxury and Professionalism with Premium Finishes

If your brand wants to convey luxury and high quality, choosing premium paper finishes can greatly improve your promotional materials. Our selection of premium options, including Silk, Gloss, and Metallic-Effect papers, can help communicate sophistication and professionalism.

• Silk Paper: Silk paper has a smooth, matte finish and warm white colour, making it great for full-coverage printing. It gives a clean, elegant look that enhances your design’s colours, making it a solid choice for high-end promotional materials. The lack of texture ensures that your images and text stand out crisply, reflecting a refined and professional brand image.
• Gloss Paper: This paper’s glossy finish enhances colour vibrancy, making your promotional content more attention-grabbing. Gloss paper is a cost-effective choice that still provides a refined, professional appearance, perfect for businesses aiming to maximize visual impact without sacrificing quality.
• Metallic-Effect Paper: Our metallic-effect papers come in finishes like Pearl, Silver, and Gold, adding a touch of luxury to your flyers and leaflets. The subtle glitter in the Pearl finish, or the chic robustness of the Silver and Gold options, exudes a high-end, premium feel. These papers are perfect for special promotions or high-value products, conveying a sense of exclusivity and elegance.

350gsm silk-matte

Gloss paper

300gsm Metallic Gold Paper

Durability and Practicality with High-Quality Functional Papers

When selecting materials for business flyers and leaflets that will be frequently handled or mailed, opting for robust options like Smooth Cardboard or Synthetic Paper can significantly improve their durability and longevity. These sturdy materials enhance the practicality of your promotional materials and convey a message of reliability and strong attention to detail, ultimately reflecting positively on your brand.

• Smooth Cardboard: At 400 gsm, this paper is durable enough to withstand multi-drop or postal delivery, making it perfect for promotional flyers that must reach a broad audience without getting damaged. Its durability and quality construction reflect a brand that values reliability and resilience.
• Synthetic Paper: Water and tear-resistant, synthetic paper is ideal for outdoor use or high-traffic areas. Available in both gloss and matte finishes, it offers exceptional durability while maintaining a bright, vibrant appearance. This choice shows that your brand is thorough and attentive, ensuring that your promotional materials maintain quality even in challenging conditions.

400gsm smooth cardboard

Synthetic non-tearing paper

Choosing the right paper for your flyers and leaflets is crucial for effectively communicating your brand’s values, quality, and professionalism. At Imagine it in Print, we offer a diverse range of paper options to ensure your promotional materials look outstanding and are aligned with your brand identity and goals.

Contact us today to explore our full range of paper materials and find the best fit for your next printing project. Your brand’s image is worth investing in the right paper.