The Importance of Selecting the Right Material for Outdoor Advertising Banners

When it comes to outdoor advertising, the material you choose for your banners can make a significant difference in their effectiveness and longevity. At Imagine it in Print, we offer a variety of printable banner materials, each designed to meet specific needs and conditions. In this blog post, we’ll explore why selecting the correct material for your outdoor advertising banners is crucial and highlight the benefits of our top-quality offerings.

Understanding the Impact of Material Choice

Outdoor advertising banners face numerous challenges, including harsh weather conditions and environmental sustainability concerns. Selecting the appropriate material is crucial to ensure your banner stands out visually, withstands the elements, and reflects your brand values. There are many banner material types to choose from. Here are the primary reasons why choosing the right material is important

Durability Against Weather Conditions

Outdoor banners are exposed to wind, rain, sun, and varying temperatures. Using a material that can withstand these conditions is important to ensure your message remains clear and impactful.

Visual Clarity and Appeal

The appearance of the material impacts the perception of your banner. Factors such as glossy or matte finishes, transparency levels, and colour vibrancy all contribute to attracting attention and effectively conveying your message.

Environmental Responsibility

As businesses and consumers become more eco-conscious, choosing sustainable materials can enhance your brand’s reputation and appeal to environmentally-aware audiences.

What material is used for banners?

We offer a selection of materials designed to meet different advertising needs and preferences. Here’s a closer look at our top options:

Windproof Mesh (120 gsm)

Features:

• Slight glossy appearance
• 95% see-through/translucent
• Designed to withstand harsh conditions

Our windproof mesh material is perfect for locations prone to strong winds. Its perforated design allows air to pass through, providing durability and wind resistance up to 30 mph. This material is ideal for long-term outdoor use where wind conditions are a concern. See our range of outdoor banners here.

Recycled Polyester (110 gsm)

Features:

• 95% see-through/translucent
• Environmentally friendly

Choosing our recycled polyester is a step towards sustainability. This eco-friendly option offers characteristics and appearance similar to standard PVC banners, making it an excellent choice for businesses looking to reduce their environmental footprint without compromising on quality.

PVC (450-510 gsm polyester)

Features:

• 95% see-through/translucent with a subtle, glossy appearance
• Single-sided printing

PVC banners are known for their robustness and vibrant print quality. They are suitable for single-sided printing with a subtle glossy finish and high transparency. The design remains visible on both sides, making it a versatile choice for various advertising needs.

Blackout PVC (610 gsm)

Features:

• Not see-through
• Double-sided printing

For situations where you need to block out light and ensure clear visibility of your design from both sides, our blackout PVC is the perfect solution. This material prevents bleed-through and allows printing different designs on each side, maximising your advertising space.

PVC Free (225 gsm)

Features:

• Eco-friendly
• Durable and vibrant

Our PVC-free eco banner material combines durability with environmental consciousness. Suitable for both indoor and outdoor settings, it allows you to showcase your commitment to sustainability while effectively promoting your business.

What is the best fabric to make a banner?

When selecting the material for your outdoor advertising banner, consider the following factors:

1. Location and Weather Conditions: Choose a material that can withstand the specific weather conditions of the banner’s location.
2. Visibility and Design Needs: Consider the level of transparency and finish that best suits your design.
3. Environmental Impact: Opt for eco-friendly materials if sustainability is a priority for your brand.

At Imagine it in Print, we are committed to providing high-quality, durable, and sustainable banner materials that meet your advertising needs. Whether you need windproof solutions, eco-friendly options, or vibrant, durable prints, we have the perfect material for you.

Contact us today to learn more about our banner materials and find the best solution for your outdoor advertising needs.

By choosing the right material for your outdoor advertising banners, you guarantee that your message is not only visible but also creates a lasting impact. Make a wise choice and witness your advertising efforts take flight.